It has been quite a long time I have
been (almost 6 years now) watching SEO professionals fooling around
businesses and their clients for Search Engine Visibility and other
tasks.
I remember on March 2011, I quoted “SEO
is not for long term success”, fortunately (or unfortunately) that time SEO was a successful business, strategies worked out and could get good
amount sites on top of major search engines. But Still what could have been the strategy (that may not have got short term success)
Strategy required that time (Around 2010-11)
- Nice Social Media profiles and planned promotion
- Website developed and optimized keeping visitor in mind
- Promoting Website using web 2.0
- Create content and design that interests visitors.
Well SEOs thought my strategy was too
simple, and due to law of nature, no one agreed to me that time. Now after about 4.5 years Google changed lot of his
policies, What I was thinking back in March 2011 is now new strategy (it can again be short term if not done right).
But still unfortunately many people
fool around people, May be because google keeps on changing policies
and SEO professionals can easily get more money from their clients for new
strategy for their website and stuff like that, but honestly if a
website is properly optimized for users (your visitors), no Search Engine
policy can ever hurt (in fact it will effect your website positively)
your website. I can still see many of websites, I
developed back in 2002 to 2010 in good rankings.
With this I definitely would like to
bring new strategy that can help developers keep their clients happy
without giving big amount money to SEO Professionals. And that
strategy can be called “UEO (User Experience Optimization)”.
What do I mean by User Experience
Optimization? How can that help your website rank higher on google.
First let us understand what Matt Cutts
(Google) has been telling “The easier you can explain a topic, the
better you appear to understand what you're saying”. I have been a
Website Designer and Developer and have spent several years working
with SEO Professionals, and honestly I never agreed to their ideas of
developing and writing on website. I keep watching them fighting for
short term success and keep saying “It is/was need of the time”.
That is worst one can plan for the website “Keep fighting for need
of the time”.
The time you say phrases like
“Keyword, Google wants this/that, SEO, Description” you are
completely missing idea, you are talking about developing / preparing
your website for Search Engines and that is last thing Search Engine
wants. Basic idea of Google or be it any other search engine is “to
provide their user a best from their database, based on the keyword user
has entered”.
Let us understand this with simple
example, You are about to visit a store to buy fruits, and you see
two stores, one has sign board and display ads like this. “Fruits,
banana fruit, fresh fruit, best fruit, mango fruit, seasonal fruits
and so on” and another shop says “Fruit Store, cleaned, organic
and Fresh fruits like banana, mangoes, grapes, blueberries etc.”
Which one would you visit? Do you need word “Fruit” for every
type of fruit to understand a fruit store? or do you understand
Banana it self is a fruit? I hope i made it clear.
Google is now working on Semantic Web
So your website about bananas, mangoes, cherries, blueberries can also
rank for fruit even if fruit is not in your content because now
google is clever enough to understand these are fruits (users were
already that smarter for ages).
Second problem is, that after these
policies now Professionals want to change content to remove fruit and
add as many fruit names to convince google that they are selling
fruits, but again doing it for google, down ranks the website, makes
that strategy short term, rather think what user will require, what
is user behavior to buy their fruits.
It is now time to understand what Users
want, study user behavior, write and optimize for users and remove
the word “Search Engine” from mind and strategy completely, Search Engine Rank is byproduct when you are optimizing your website
for users. Its now time to think “User Experience Optimization”.
More on this and how to do it on next video blog soon.
